De La Gente
@dlgcoffee.org
De La Gente Coffee is a registered 501(c)(3) in the U.S. working with small coffee producers in Guatemala to create economic opportunities.
De La Gente's Company Logos
De La Gente's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#1275B3
Denim
18, 117, 179
203, 82, 39
90, 35, 0, 30
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#875E02
Brown
135, 94, 2
42, 97, 27
0, 30, 99, 47
About De La Gente
De La Gente | Ciudad Vieja is a brand that is deeply rooted in the world of coffee and Guatemala's rich coffee culture. They work closely with five coffee growing communities and eight cooperatives, comprising over 150 small-scale coffee producers. The brand's story began in 2005 when founder Franklin Voorhes met coffee farmers from the town of San Miguel Escobar, who were striving to make coffee cultivation a sustainable livelihood.
Together, they started processing high-quality green and roasted coffee, and the organization known as De La Gente was born. Over the years, they have worked tirelessly to improve the quality of the farmers' coffee and develop a thriving cooperative. Today, De La Gente is dedicated to addressing issues and injustices within the coffee supply chain.
They partner with cooperatives to help them become sustainable and successful coffee producers. Through sales alone, they channel nearly $350,000 each year to farming communities. De La Gente has gained recognition for their exceptional coffee quality, transparent partnerships, and immersive opportunities to experience the rich coffee communities they work with.
Join De La Gente | Ciudad Vieja on their journey to taste the success and support coffee communities that are proud to be a part of their brand
Company type
Nonprofit
Year founded
2014
Company size
2-10 employees
