DM Dad is an outreach automation brand owned by Fantasma Dev LLC, helping businesses and growth teams find and contact potential customers on X (Twitter) and Reddit. Its browser-based tool runs locally in a Chromium browser, allowing users to manage outreach on their own device without giving DM Dad access to their accounts. The service is designed to simplify lead generation and direct messaging, with features for contacting commenters, searching by keywords, messaging lists or page audiences, and following up with people who have not replied.

Users can also automate likes, track message performance, and store lead records to avoid duplicate messages. DM Dad includes rate-limit protections and describes its sending patterns as designed to resemble natural activity. A free option allows up to 25 direct messages per day, with no credit card required.

The company also offers paid plans, automation resources, setup guidance, and support through chat, community channels, and email