BPGame is an interactive engagement network operated by Game Plan Zero Limited, a company based in Romford, England. The network provides technical infrastructure for delivering Playable Ads, Interactive Ads and engagement landing pages. Its domains support these experiences but do not create or manage the content published on individual landing pages; independent partners are responsible for that material.

BPGame states that its domains are used for technical operations only and do not conduct commercial transactions or request payments or financial information from visitors. The platform monitors activity for compliance with its rules and terms, while noting that partners independently create the ads, offers and page content. Visitors can contact BPGame’s trust and safety team to report harmful, abusive or suspicious activity, and privacy-related requests can be sent to its privacy contact.

The service also provides an option to opt out of personalised content and tracking on a device, with the preference stored locally in the browser. BPGame’s stated focus is supporting playable and interactive advertising experiences