Cruise Planners is a travel advisory brand that helps travelers plan and book cruise and land-based vacations. Its personal travel advisors guide customers in choosing trips and finding value, with options spanning mainstream, luxury, river, expedition and small-ship cruises. Travelers can search sailings by cruise line, ship, destination, length and departure date, and explore selected offers with exclusive pricing, credits and other amenities.

Beyond cruises, Cruise Planners arranges escorted tours, hotel stays, all-inclusive resorts, family and Disney vacations, luxury villa rentals, and destination weddings and honeymoons. Its services also include group travel, hosted sailings, excursions and activities, travel insurance, private cars and guides, premium air concierge support, and tickets for clients. Resources for travelers include a mobile app and planning tools, first-time cruiser guidance, pre-registration assistance, currency exchange information, port shopping coupons and travel inspiration. The brand also provides travel content through magazines, brochures and videos, helping customers discover destinations and compare experiences.