Dobry Kids is a consumer brand represented here through an interactive promotional campaign for participants in Russia. The campaign website provides information about how to take part, register a receipt, view prizes, and check the winners. Its central activity invites participants to build a city in a playful digital world, with features including a game zone, a “World of Blocks,” and the option to invite friends.

The promotion is connected with Magnit, and the site also lists partner promotions and key campaign locations. Prizes are presented in several categories, including guaranteed, grand, weekly, monthly, and Gift Wheel rewards. The campaign is scheduled to run from August 1 to November 30, 2026.

Participants can access a personal account and consult the published rules, privacy policy, and feedback section for further information. The website notes that the promotion is limited to Russia and that the appearance of products and prizes may differ from images in advertising materials. It does not specify the product range in the provided information