Doğuş Kozmetik A.Ş., founded in 1960 by Ömer DEDEMEN as Azimli Ticaret Ltd.Şti., has evolved over the years to become a prominent player in the cosmetic industry. Under the brand name DOĞUŞ KOZMETİK A.Ş, the company offers a wide range of personal care products through well-known labels like NASCITA, TRINA, ELLY, TRICOLOR, and HERBADERM. Serving customers through various channels such as perfumeries, national and local markets, supermarkets, drugstores, pharmacies, and wholesale distributors, Doğuş Kozmetik also holds the Turkish distribution rights for renowned brands like L'OREAL, PHILIPS, and PARLUX.

With over 60 years of experience, Doğuş Kozmetik is dedicated to producing top-quality makeup brushes and supporting important causes like breast cancer awareness through the Nascita brand. By purchasing from the pink series under the Nascita label, customers contribute to the Turkish Cancer Society. Additionally, the company exports its products to 21 countries, showcasing its commitment to global reach and excellence in the beauty industry.