Dollylocks is a woman-owned haircare brand focused on plant-based products for dreadlocks, locs, braids, fiber extensions, textured hair, and other hair types. Its formulas are vegan, cruelty-free, sulfate-free, paraben-free, residue-free, and water-soluble, and are made with plant extracts, essential oils, and natural antioxidants. The company emphasizes sustainable ingredients and small-batch production, drawing on founder Alin Leslie’s experience as a cosmetologist, salon owner, and hair educator specializing in dreadlocks and extensions.

Dollylocks offers products for cleansing, conditioning, detoxifying, refreshing, and creating or maintaining texture. The range includes clarifying shampoos, conditioners, conditioning oils, cleansing and refreshening sprays, dreadlock detox, and tightening sprays and serums, as well as tools and accessories. Products come in several fragrance options, including Nag Champa, Coconut Lime, Lavender, Tea Tree Spearmint, Rosemary Peppermint Lemon, and unscented. Dollylocks also provides educational resources, ingredient information, FAQs, and access to global retailers. Its packaging features artwork by global artists, reflecting the brand’s interest in creative collaboration alongside holistic, eco-conscious haircare.