Dona is an Uzbekistan-based live-shopping marketplace that connects shoppers with sellers through interactive video broadcasts. Available as a free app for Android and iOS, it lets customers watch products being demonstrated in real time, ask sellers questions in chat, and tap items displayed on screen to add them to a basket and buy. The platform features products across categories including fashion, technology, sneakers, beauty, home goods, children’s items, and sports.

Customers can pay using Click, Payme, Humo, or Uzcard, or choose cash on delivery where available. Payment options may vary by order, location, and seller. Shoppers can track order progress in the app, from preparation and dispatch through delivery. Dona says participating stores are reviewed and highlights encrypted card payments and direct seller responses as part of the shopping experience.

Businesses can apply to open a store, livestream product demonstrations, manage listings and orders through a seller dashboard, and reach customers across the country. The platform also offers opportunities for streamers to earn through live commerce.