Jiuyou presents itself as a sports tourism and outdoor adventure brand, with activities ranging from desert trekking and mountain climbing to rainforest expeditions and island diving. The company says it has operated since 2005 and developed more than 30 routes for outdoor enthusiasts. Its services also cover sports marketing, including event sponsorship, athlete endorsements and short-form video campaigns; sales of sports equipment, apparel and wearable technology; and customized corporate sports days and team-building programs.

For participants needing additional support, Jiuyou lists injury assessment, physical therapy, rehabilitation training and sports-protection guidance. It also offers sports venue leasing and management, alongside educational trips combining event attendance, physical activities and cultural visits. The site describes safety training for trip leaders, participant assessment, environmental conservation initiatives and programs introducing local sporting traditions.

For businesses, it promotes wilderness leadership courses designed around outdoor challenges. Jiuyou’s stated aim is to help people experience nature through organized, supported activities, serving both individual adventurers and corporate groups. The website also features sports news and project highlights