Donnay Business Automation (DBA) is a brand of Donnay Business Consulting, based in Oberhausen, Germany. It helps businesses streamline recurring work by designing and implementing tailored process and AI automation systems. DBA serves clients in Oberhausen, the Ruhr region and NRW, and works with companies across Germany online.

Its approach begins with understanding business processes, goals and bottlenecks—not choosing tools first. Services include process analysis and automation consulting, workflow and AI automation, technical integration, quality assurance, and ongoing optimization. DBA connects existing tools, data and responsibilities into practical systems designed to reduce manual effort without adding unnecessary complexity.

Typical projects cover lead and inquiry management, sales workflows, internal approvals, content and marketing operations, SEO product text processes, and data flows between platforms. Examples include AI-supported software for property management, blog and LinkedIn content automation, quality-controlled SEO automation, and structured lead qualification and follow-up. Founded by Patrick Donnay, DBA combines strategic planning with hands-on implementation and develops systems intended to work in daily operations and adapt as businesses grow.