Fred Bennett's Don't Look Down Fund

**Brand Description: Don’t Look Down**

Don’t Look Down is an inspiring initiative founded by Louise Bennett in memory of her son, Fred, with the mission to improve the lives of children facing cancer. The organization aims to raise £150,000 to support critical research into new and more effective treatments for refractory acute lymphoblastic leukaemia (ALL), which currently lacks adequate responses to standard therapies. By funding this important research, Don’t Look Down strives to develop kinder treatment options, minimizing both short- and long-term side effects for young patients.

In addition to fundraising, Don’t Look Down actively engages the community through adventurous events and projects, encouraging people to take on challenges in Fred’s name. As an advocate for bereaved parents and a strong voice in the childhood cancer community, Louise has appeared on prominent national platforms and has contributed insightful articles on grief and child loss. Partnering with CCLG, a leading childhood cancer charity, this organization is dedicated to providing reliable information and supporting families throughout their cancer journey.