Unclaimed brand
Don't Mess with Texas is Texas' most successful litter free program that educates everyone that Don’t mess with Texas® means don’t litter.
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Hex Code
Color name
RGB
HSL
CMYK
#25347A
Bay of Many
37, 52, 122
229, 53, 31
70, 57, 0, 52
#3B82F6
Dodger Blue
59, 130, 246
217, 91, 60
76, 47, 0, 4
#A92600
Fire
169, 38, 0
13, 100, 33
0, 78, 100, 34
Don’t Mess with Texas is a statewide litter-prevention campaign led by the Texas Department of Transportation (TxDOT). Launched in 1986, it educates Texans that the familiar phrase means “don’t litter,” using public awareness to encourage cleaner roads and communities. The campaign reports that its commercials, partnerships, and cleanup efforts have helped reduce litter across Texas. It also emphasizes that a litter-free state benefits residents, families, and the economy.
People can take part through initiatives such as Adopt-a-Highway, Trash-Off activities, and community murals, as well as other litter-cleanup opportunities. For educators, the program provides lesson plans, Texas litter facts, and digital games to help students understand litter prevention. Its website also features campaign history, commercials, blog articles, frequently asked questions, and information about partnerships. Seasonal resources, including downloadable digital valentines themed around Adopt-a-Highway and keeping Texas clean, offer another way to share the message. Through education and collective action, Don’t Mess with Texas invites everyone to help keep the state litter-free.
Brand industry
Law and Government
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Texas anti-litter public service campaign
Highway litter prevention
Adopt-a-Highway volunteer program
Texas classroom litter education
Public-service advertising partnerships
How do I download the Don’t mess with Texas logo?
The Don’t mess with Texas logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does Don’t mess with Texas' branding look like?
The wordmark is the campaign phrase “Don’t mess with Texas,” set as a distinctive blackletter-style logotype that gives the slogan a bold, unmistakably Texan signature. The wider identity pairs condensed display lettering and heavy all-caps campaign headlines with a deep royal-blue and white base, black and red accents, candid Texas people and landscapes, and strong, uncluttered blocks of text and imagery.
What are Don’t mess with Texas' brand colors?
The Don’t mess with Texas color palette uses the hex codes #25347A, #3B82F6 and #A92600.
The Don’t mess with Texas name, logos and brand assets are trademarks of Don’t mess with Texas and its affiliates. Brandfetch isn't affiliated with or endorsed by Don’t mess with Texas. Their use is subject to Don’t mess with Texas's brand guidelines.
