THAT SHELF is a brand that celebrates and explores the world of hip-hop culture through various mediums. With a focus on films and reviews, they provide an in-depth look at the history and influence of this dynamic genre.

The brand's latest offering is the @criterionchannel's celebratory series of films, curated to commemorate the 50th anniversary of the birth of hip-hop. Spanning from the earliest known example of hip-hop culture in the film WildStyle (1982) to the '90s and into the 21st Century, these films showcase the evolution and impact of hip-hop over the years.

Led by Marko Djurdjic, Courtney Small, and Colin Biggs, THAT SHELF presents a comprehensive exploration of the films both about and influenced by hip-hop. Through their insightful reviews, they shed light on the cultural significance and artistic achievements of this worldwide phenomenon.

For those passionate about music, culture, and the history of hip-hop, THAT SHELF is the go-to brand for engaging and informative content. Join them on their journey as they celebrate and educate about the vibrant world of hip-hop.