Dorothy Seed Florist is a brand committed to sustainable floristry methods and a conscious-minded approach to creating beautiful floral designs. They prioritize the use of eco-friendly materials and techniques in all areas of their business. They avoid the use of single-use plastic and floral foam, opting for compostable or reusable materials instead.

When it comes to sourcing flowers, they prioritize British-grown and seasonally available blooms from Europe, avoiding chemically dyed, bleached, or painted products. They also incorporate natural dried flowers to extend the life cycles of their arrangements and minimize waste. Sustainability is further emphasized through the separation and recycling of green waste and the use of eco-friendly cleaning products.

Packaging is kept minimalistic and only compostable, recyclable, or reusable materials are used. In addition, Dorothy Seed Florist plants a native tree with The National Forest to celebrate each couple's marriage. They are continuously working towards recycling all their waste and aim to reduce transportation emissions by investing in an electric van by 2025.

As members of the Sustainable Wedding Alliance and Flowers From The Farm, they offer an eco-friendly alternative for conscious-minded couples seeking sustainable floral options