DotMetrics is a brand that specializes in measuring big data audiences. They offer a range of tools and services that help businesses analyze and track their campaigns, gather data for analysis, and create media plans. DotMetrics believes that the ideal web should be open, sustainable, fast, and privacy-driven, and they strive to provide cutting-edge solutions that are both contemporary and timeless.

The company has a rich history, starting in 2012 when the idea for a Big Data audience measurement solution was born. They developed a system to uniquely identify devices and began using BigQuery, a Google analytics tool, to handle large amounts of data. In 2013, DotMetrics formed a partnership with Ipsos, the largest market research agency in the Adria region, which marked the beginning of their long-term cooperation.

As their workload grew, DotMetrics received funding from Infodom, a Croatian IT company, in 2014. The following year, they officially started measurement operations in Croatia, and soon expanded to include Bosnia and Herzegovina, Serbia, and Slovenia. In 2019, DotMetrics achieved a significant milestone by winning the UKOM's contest for an official measurement system for the UK media, serving as a subcontractor of Ipsos.

Currently, DotMetrics is working on the UKOM project and continues to provide reliable audience measurement solutions to businesses worldwide. Their headquarters are located in Zagreb, Croatia, and they are backed by a team of dedicated professionals who are passionate about delivering accurate and insightful data analysis