Downtown Ithaca, also known as the Ithaca Business Improvement District (IBID), is a dynamic urban core located in Ithaca, New York. Established in 1997, Downtown Ithaca spans 12 square blocks and is dedicated to revitalizing, developing, promoting, and managing the downtown area. The Downtown Ithaca Alliance (DIA) is a not-for-profit organization that works tirelessly to create a safe, vibrant, and inclusive community for all.

Diversity, equity, inclusion, and accessibility are at the forefront of the DIA's mission. They value and celebrate the unique characteristics, backgrounds, and perspectives of every individual, striving to bring a diverse spectrum of people together to address community challenges. The DIA engages in several key areas, including business retention and development, marketing and membership services, government relations, late-night economy, environmental infrastructure, special events, and transportation.

Through these initiatives, they enhance the downtown environment, organize exciting events, attract businesses, and improve transportation and mobility options. The Downtown Ithaca Alliance, in collaboration with local stakeholders, is currently working on a 10-year strategic plan to shape the future of downtown. They encourage community input and aim to create a sustainable downtown that thrives economically and fosters a sense of community and connection.

Join the Downtown Ithaca community to experience a vibrant urban core where commerce and community engagement converge