Dploy is a Paris-based technology company that helps retailers and brands turn in-store audio into a measurable, programmatic media channel. Its AI-powered, end-to-end platform connects a smart player installed in each store with campaign delivery, content tools, and analytics. The player works with existing audio systems and captures real-time footfall data, enabling audio campaigns to respond to context such as traffic, weather, and stock availability.

For retailers, Dploy offers a way to generate revenue from store audio while retaining control over campaign frequency, duration, approvals, and store-level rules. Brands and agencies can access participating store networks through major demand-side platforms and target campaigns by location, store cluster, or audience context. The platform also supports rapid creation and deployment of promotional messages, including AI-assisted audio production, and provides delivery logs and store-level campaign analytics to help assess performance.

Dploy describes its service as a complete stack rather than a collection of disconnected tools. Its Boulanger case study reports deployment across 220 stores and a large-scale programmatic in-store audio launch in Europe.