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Hex Code
Color name
RGB
HSL
CMYK
#B236B9
Vivid Violet
178, 54, 185
297, 55, 47
4, 71, 0, 27
#F2A491
Tacao
242, 164, 145
12, 79, 76
0, 32, 40, 5
#380158
Ripe Plum
56, 1, 88
278, 98, 17
36, 99, 0, 65
**Brand Description for Lazada**
Lazada Group, established in 2012, stands as Southeast Asiaβs premier eCommerce platform, operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a flagship of Alibaba Group since 2016, Lazada leverages advanced technology to provide an unparalleled shopping experience. With a focus on logistics, Lazada ensures that products are delivered swiftly and efficiently from its fulfillment centers in 17 cities.
Lazada's offerings include LazMall, the region's largest virtual mall featuring over 32,000 authentic brands with guaranteed fast delivery and a customer-friendly return policy. The Lazada Marketplace connects sellers to millions of customers, with diverse product categories ranging from health and beauty to home appliances. The brand also facilitates cross-border shopping, enabling Southeast Asian brands to reach global consumers while providing access to international products. With a commitment to secure and seamless transactions, Lazada continues to redefine retail through innovative solutions, aiming to serve 300 million customers by 2030.
Brand industry
E-commerce and Shopping
Company type
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Year founded
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How do I download the Lazada logo?
The Lazada logo comes in two versions: a white logo and an icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #B236B9, #F2A491 and #380158.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.