Jesse James and Co., established in 1986, is a prominent name in the crafting industry, known for its vibrant and creative embellishments. Initially serving garment manufacturers in the New York City area, the brand made a significant leap in 1992 by introducing novelty buttons, which became a favorite for do-it-yourself crafters. The company's "Just Say No to Boring Embellishments" campaign marked a turning point, elevating their themed buttons to staples in craft stores and allowing crafters to personalize their projects with designs such as baseball gloves, ballet slippers, and smiley faces.

Under the brand name "Dress It Up," Jesse James and Co. offers a diverse range of high-quality products, including round and micro buttons, sew-thru shapes, wood buttons, and assorted themed packs. Their durable embellishments are not limited to sewing; they work well with various crafting adhesives, inspiring creativity without limits. With a commitment to continual innovation, Jesse James and Co. remains a beloved choice among crafters worldwide.