Dressy 360

Dressy 360 is an innovative startup developing a virtual fitting room and size guidance solution for online fashion. Its approach goes beyond visualizing how a garment looks: it combines user body measurements, technical garment characteristics and 3D fit simulation to help shoppers understand how clothing may fit different body shapes and make more informed size choices. The technology is intended to reduce uncertainty around fit and potentially limit returns caused by sizing issues, while giving fashion brands useful information about customer fit concerns and returns.

Dressy 360 serves fashion and luxury brands, online clothing retailers and physical stores exploring virtual try-on experiences. Its developing platform includes a personalized 3D avatar, fit simulation and tailored size recommendations. The company is working with ISTI-CNR and CNIT and has produced an initial technology prototype. Through its Brand Pilot program, it invites apparel brands and retailers with their own e-commerce sites to test the solution free of charge and jointly assess its features and potential benefits.