William C. Fruchtman, O.D. is an optometry practice in East Rutherford, New Jersey, serving individuals and families in Bergen County and nearby communities. For more than 30 years, Dr. Fruchtman has provided personalized care for children and adults, with an emphasis on listening, explaining findings, and helping patients understand their options. New patients are welcome, and appointments can be requested online or by phone.

The practice offers comprehensive eye examinations to assess vision and eye health, contact lens evaluations and fittings, and eyeglasses with frame and lens choices suited to different prescriptions, preferences, and budgets. Diagnostic testing supports the detection and monitoring of eye conditions, including glaucoma, diabetic eye disease, macular degeneration, and dry eye. Additional services include dry eye treatment, Equinox low-level light treatment, and Avulux lenses for migraine and light sensitivity. The office also provides telemedicine and online shopping. Its welcoming team speaks English, Spanish, and Polish, and aims to make visits comfortable and informative.