Esther Rum is a premium Colombian spirit that redefines the rum experience with its pure, additive-free formulation. Launched in 2025 in Columbus, USA, Esther embodies a unique blend of unaged pot still and four-year aged column still rums, showcasing the richness of Colombian sugarcane. The founders, Emunah Winer and Margaret Kerr-Jarrett, set out to create a rum that appeals even to those who typically prefer other spirits, such as tequila.

With its clean and smooth flavor profile, Esther invites drinkers to explore rum's complex character, free from the sugary clichés that have often overshadowed it. Ideal for sipping neat or crafting exquisite cocktails like a daiquiri, Esther Rum is crafted with a commitment to quality and tradition, distilled in the heart of Cali, Colombia. Esther is not just a rum; it's part of an ongoing story, encouraging drinkers to discover a world of flavor that belongs to everyone