Hi*Ball is a UK sparkling energy water brand built around the promise of "good energy" — clean, functional refreshment without the usual trade-offs of traditional energy drinks. The brand positions itself around refreshing your energy through sparkling energy water made naturally, powered by natural caffeine, B vitamins, zero sugar, and zero calories, delivering clean energy with no crash or jitters.

drinkhiball

The formulation centers on a few key functional ingredients: natural caffeine, B vitamins (B3, B5, B6, and B12), plus ginseng and guarana. Nutritionally, the product leans heavily into a "zero" positioning — zero sugar, zero artificial sweeteners, zero calories, zero preservatives, and zero additives — which it frames under the tagline "Zero Sugar. Still Hits," emphasizing that consumers get the energy lift without the usual compromises. The brand also highlights ingredient transparency, stating there are no artificial sweeteners, colours, or flavours, and nothing synthetic or unnecessary in the can.

drinkhiball

drinkhiball

Hi*Ball contains vitamin B6 and B12, which contribute to normal immune function, reduced tiredness and fatigue, and normal energy-yielding metabolism, while guarana contributes to normal mental performance. The brand does responsibly flag its strength, noting a high caffeine content and advising the product is not recommended for children or pregnant or breastfeeding women.

drinkhiball

drinkhiball

The range comes in four flavours — Wild Berry, Lemon Lime, Vanilla, and Peach — sold as a clean, refreshing lift to power the day. Hi*Ball is owned by Tilray, a Nasdaq-listed cannabis and consumer packaged goods company, and distributes in the UK through retail partners including BrewDog. The brand's overall identity blends functional wellness positioning (vitamins, natural stimulants, transparency) with a bold, modern, "zero-compromise" aesthetic aimed at health-conscious consumers seeking an alternative to sugary or heavily processed energy drinks.