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We are a group of families that proudly produce & share the #1 𝐑𝐚𝐢𝐜𝐢𝐥𝐥𝐚 to the World! Located at an altitude of 1655 meters above sea level, atenguillo is a Serra Madre Occidental municipality belonging to the state of Jalisco. Home of dedicated people, natural-source water and beautiful landscapes, this mexican town honors tradition and brings the legacy of raicilla back to life, with the unique touch of true craftsmanship. We are more than a corporate group. We are a family; sharing a dream and holding a vision of a brighter future for the generations to come. -We believe in the power of family and unity -We believe that sustainability is the means to achieve our vision and dream -We believe in biodiversity and proper agricultural practices -We celebrate you, with a traditionally crafted raicilla from our lands in Jalisco. RAICILLA IS THE “NEW THING” IN THE AGAVE WORLD Since ancestral times, the people of Mexico have had a profound relationship with the agave plant. Through the cross -Cultural experience, from the east and the west, the crafting of vino mezcal emerged. Vino mezcal, by definition, is any distilled beverage derived from the agave species; and as agave botanics have a wide range of formulations, the same is true of vino mezcal. Documents circa the 1620s first mention raicilla amidst a discussion between tax collectors and producers in jalisco. The original argument stated that this ancestral drink was nothing like tequila, or mezcal, which were made from the local agave plants. To evade taxes, producers claimed, untruthfully, that it was made strictly from the roots of the plant and thus, the name raicilla, translates to mean “root / little root”. Today, most raicilla is still made in the mountains of Jalisco, in much the same way as it was produced centuries ago. Raicilla, being the ‘mezcal of jalisco’, is not confined to one variety of agave, but rather is more terroir-driven.
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Hex Code
Color name
RGB
HSL
CMYK
#7F54B3
Studio
127, 84, 179
267, 38, 52
29, 53, 0, 30
#E7AF57
Porsche
231, 175, 87
37, 75, 62
0, 24, 62, 9
#AF5F1F
Desert
175, 95, 31
27, 70, 40
0, 46, 82, 31
La Reina is a premium raicilla brand rooted in the forests and traditions of Atenguillo, Jalisco. Its spirit is made from agave maximiliana, which grows in woodland conditions and takes years to mature. The family-run project honors master raicillera Silvia González and the communities that sustain raicilla, a distinct agave spirit from Jalisco and nearby areas.
La Reina produces artisanal and ancestral raicilla using wood-fired methods, stone ovens, hand-mashing, natural fermentation and small-batch distillation. The range includes Raicilla Artesanal and Raicilla Ancestral, alongside Puntas, a 55% alcohol expression mentioned in the brand’s regional traditions. The company also offers signature cocktails and invites visitors to experience its taberna, forest setting and stargazing cabins.
Through Planta una Reina, participants support agave planting and ecosystem regeneration. La Reina also promotes community visits, educational experiences, raicilla masterclasses and personalized batches. Its mission is to preserve living cultural traditions while creating economic and social opportunities, sharing a carefully made spirit with discerning drinkers, hotels and restaurants.
Brand industry
Food and Drink
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How do I download the La Reina Raicilla Artesanal logo?
The La Reina Raicilla Artesanal logo comes in two versions: a logo and an icon. Download as transparent PNG.
What are La Reina Raicilla Artesanal's brand colors?
The La Reina Raicilla Artesanal color palette uses the hex codes #7F54B3, #E7AF57 and #AF5F1F.
The La Reina Raicilla Artesanal name, logos and brand assets are trademarks of La Reina Raicilla Artesanal and its affiliates. Brandfetch isn't affiliated with or endorsed by La Reina Raicilla Artesanal. Their use is subject to La Reina Raicilla Artesanal's brand guidelines.