Alphabet España

Alphabet Spain provides mobility and fleet solutions for large companies, small and medium-sized businesses, self-employed professionals, and individual drivers. Combining personal advice, digital tools, and the experience of the BMW Group, the brand helps customers manage vehicle needs and make mobility simpler.

Its services include long-term vehicle leasing, flexible short- and medium-term renting, corporate car sharing, and motorcycle leasing featuring BMW motorcycles and servicing at official BMW workshops. Businesses can also access Alphabet Consulting for tailored guidance on fleet costs, electrification, digitalisation, and sustainability. Fleet management platforms and reporting tools support day-to-day operations, while Fleet Emission Consulting helps organisations assess fleet CO₂ emissions and develop reduction plans.

For drivers, the Alphabet App brings vehicle-related services together, including appointment booking, roadside assistance requests, and access to insurance documents. Alphabet also provides driver resources such as a workshop finder and driver guide. Through its sustainability initiatives, the company highlights efforts in fleet electrification, responsible business practices, and environmental and social governance.