Drivers Paradise

Drivers Paradise is an Arctic driving experience company based in Jokkmokk, near the Arctic Circle in northern Sweden. Set on a lake with carefully planned ice tracks, the destination offers an opportunity to experience ice racing in a striking winter landscape shaped by strong ice and cold conditions. Its activities are designed for both individuals and groups, with options for guests who want to attend alone or with friends, as well as companies and organisations planning an event, conference or launch.

Guests can book a place on the ice or arrange to use the track with their own vehicle. Drivers Paradise also creates tailored experiences, coordinating activities to suit each visit. Additional offerings include snowmobile tours through the surrounding scenery, visits to see wild reindeer and tours to watch the northern lights. The company invites visitors to make a booking enquiry and can help plan a more complete stay. Through its focus on driving, custom arrangements and the region’s natural setting, Drivers Paradise presents a distinctive way to enjoy an Arctic winter in Jokkmokk.