Urs E. Gattiker is a brand that specializes in shadow work, which encompasses all unpaid tasks and activities. This includes assisting customers and providing support to each other.

The concept of shadow work was coined by Austrian philosopher and social critic Ivan Illich in 1981 and covers a wide range of unpaid work such as childcare, household management, and more. Urs E. Gattiker focuses on highlighting the challenges and frustrations that customers face due to shadow work.

They offer insights and examples of how companies like IKEA, Budget Autovermietung, SodaStream Pepsi, Lufthansa, and Red Bull utilize shadow work, which ultimately affects their brand value. The brand aims to create awareness about the amount of time and effort customers spend on such unpaid tasks. With a focus on digital marketing strategy, web design, usability, content marketing, SEO, and more, Urs E.

Gattiker offers solutions to minimize the burden of shadow work on customers. Their goal is to optimize user experiences, improve efficiency, and decrease the time spent on these tasks, ultimately enhancing customer satisfaction and strengthening brand loyalty. Overall, Urs E.

Gattiker is dedicated to addressing the issues surrounding shadow work and providing valuable insights to businesses in order to improve customer experiences and streamline processes