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Hex Code
Color name
RGB
HSL
CMYK
#E59B11
Gamboge
229, 155, 17
39, 86, 48
0, 32, 93, 10
Lazada Group, established in 2012, stands as Southeast Asia’s premier eCommerce platform, with operations in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a part of the Alibaba Group since 2016, Lazada leverages cutting-edge technology and robust logistical capabilities to revolutionize the retail landscape. With a goal to serve 300 million customers by 2030, Lazada offers an extensive array of products through its innovative platforms, including LazMall and Lazada Marketplace.
LazMall, launched in 2018, connects shoppers to over 32,000 trusted brands, ensuring product authenticity along with fast delivery and easy returns. Meanwhile, Lazada Marketplace empowers retailers with access to millions of potential customers, providing comprehensive services from secure payments to marketing analytics across 18 product categories.
Additionally, Lazada’s cross-border initiative facilitates international shopping for Southeast Asian consumers while enabling homegrown brands to access global markets. With an unwavering commitment to seamless transactions and a tailored shopping experience, Lazada continues to set the pace for retail in the region.
Brand industry
E-commerce and Shopping
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