Dryven Golf is a golf lifestyle brand focused on practical, well-designed essentials at a fair price. Operated by 248 Ventures LLC, the company says it was created in response to compromises in ordinary golf towels, with an emphasis on useful details, quality materials, and understated branding. Its current featured product is the Dryven Golf Towel, designed for use on the course and for caring for golf equipment.

The towel has a waffle-weave side for cleaning dirt from club grooves and a terry side for wiping and drying clubs, balls, hands, and grips. Measuring 40 by 60 centimetres, or approximately 16 by 24 inches, it attaches to a golf bag with a screw-lock carabiner. When detached, its magnet can connect it to a metal surface or help retrieve it from the ground using an iron or wedge. The towel is machine washable in cold or warm water below 104°F (40°C). Dryven sells through its online shop and offers support for shipping, returns, and general enquiries.