GivingBack is a brand that is dedicated to making a positive impact in the lives of disabled individuals. The brand was established back in 2003 by Rob Yong and his employees, who wanted to ensure that their charitable donations directly benefited those in need, without being swallowed up by administration costs. To achieve this, they set up their own registered charity known as the Tishie Yong Foundation for the Disabled.

This foundation is funded by donations from employee wages and the company's profits, with the company covering all administration costs. As a result, 100% of the donations received go directly to worthy causes. The brand's funding primarily comes from Dusk Till Dawn employees, who donate 1% of their salary through a salary sacrifice scheme.

However, many employees choose to give more, and some even contribute their spare time free of charge. Moreover, the management doubles the total amount of money donated by employees each year. In addition to employee contributions, voluntary donations from individual donors and occasional fundraising events also support the foundation.

The brand is led by a dedicated team, including Zoe Lander, Fund Manager, who oversees the social media presence, applicant follow-ups, and donation reviews. Rebecca Warwick, ACMA, serves as the Financial Director and handles all financial and legal administration for the charity. Robert Yong, ACMA, the CEO, focuses on directing donations towards improving the quality of life for disabled individuals, inspired by his younger sister Tishie.

Brenda Yong, B. Ed. (Hons), Robert and Tishie's mother, has been actively involved with disabled individuals for over two decades and has been an integral part of the charity since its inception.

Donations are facilitated through DTD Leisure Ltd, and the charity can be contacted via email. GivingBack's registered charity number is 1104927. With the commitment to transparency and the tireless efforts of their team and supporters, GivingBack, through the Tishie Yong Foundation, is able to use every penny raised in grants to positively impact the lives of disabled individuals