Dub is a link attribution and management platform built for modern marketing teams. It helps businesses create, customize, and measure short links, while supporting marketing attribution and affiliate management. With Dub, teams can use custom domains to create branded links and QR codes, including QR codes customized with their logo. The platform provides link analytics such as geolocation, device, browser, and referrer data, giving marketers insight into how audiences engage with their links.

Dub also offers advanced link controls, including custom previews, UTM settings, expiration dates, device and geographic targeting, link cloaking, and password protection. Teams can collaborate on links, and enterprise customers can use SAML single sign-on with Okta, Google, and Azure AD. The wider product offering includes Dub Links, Dub Analytics, an API, and a partner program, alongside integrations and resources such as documentation and a help center. Dub serves marketers, content creators, startups, and enterprise organizations, with options to start for free or request a demo.