Dulux is a paint and colour brand offering products and inspiration for indoor and outdoor home projects. Its range includes interior and façade paints, wall and ceiling coatings, and options for refreshing surfaces such as kitchens, bathrooms, furniture, wood, metal, plastic, windows, and frames. Dulux also provides project-focused products such as Simply Refresh, a wall and ceiling paint promoted for coverage in a single coat, and Fresh Up, designed to update kitchens, bathrooms, and furniture without removing old coatings or applying a primer.

The brand supports customers with practical guidance and creative tools, including expert decorating tips, colour palettes, room and surface suggestions, and a Colour Wizard to help explore ideas. Its Visualizer app lets users preview shades virtually, while an integrated mini-roller tester can be used to try colours at home. Dulux features an annual Colour of the Year and related palettes, and offers a dealer locator to help customers find a nearby retailer. The website also shares information about sustainability, colour accuracy, and the brand’s connection to AkzoNobel.