DuluxGroup
@duluxgroup.com.au
Our Core Purpose At DuluxGroup we help our consumers to imagine and create better places and spaces in which to live and work. We do this by applying knowledge, quality, innovation and inspiration. About Us DuluxGroup is a marketer and manufacturer of products that protect, maintain and enhance the spaces and places in which we live and work. From household rooms transformed by the latest designer colours, to the ripe tomatoes in the garden, to the latest in garage door design and technology, to the industrial coatings that protect landmark infrastructure such as bridges and the construction chemicals that reinforce them; DuluxGroup products are at work. Our brands have been woven into the fabric of the communities where we operate, helping consumers to live better and more comfortable lives. DuluxGroup employs approximately 4,000 people in Australia, New Zealand, Papua New Guinea, South-East Asia and China. Premium Brands and Marketing DuluxGroup is home to some of Australia and New Zealand’s most recognised and trusted brands, including Dulux, Selleys, Yates, B&D, and Cabot’s, to name a few. Throughout DuluxGroup’s long and successful history we have continuously invested in consumer research, marketing skills and a strong media presence to build market-leading brands with high consumer awareness and demand.
DuluxGroup's Company Logos


DuluxGroup's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#122B40
Elephant
18, 43, 64
207, 56, 16
72, 33, 0, 75
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#28130C
Coffee Bean
40, 19, 12
15, 54, 10
0, 53, 70, 84
About DuluxGroup
DuluxGroup is an Australian company that specializes in the manufacture and distribution of an extensive range of home improvement and construction products. The company was established in 1918 and is currently headquartered in Clayton, Victoria, Australia. DuluxGroup operates various business units, including Dulux, Selleys, Yates, and Cabots, among others.
DuluxGroup's main products include paints, coatings, adhesives, sealants, and gardening and home care products. Its flagship brand, Dulux, is a household name in Australia and is renowned for its high-quality paints and coatings. The company also offers a wide range of decorative, protective, and industrial coatings for various applications.
On a global scale, DuluxGroup operates in several markets around the world. It has subsidiaries and joint ventures in countries such as New Zealand, Papua New Guinea, Fiji, Indonesia, and China. The company has a strong presence in the Asia Pacific region and is committed to expanding its global footprint through strategic partnerships and acquisitions.
Notably, DuluxGroup has a joint venture with PPG Industries, a leading global supplier of paints and coatings. In terms of market position, DuluxGroup is considered a leading player in the Australian and New Zealand markets. It has a significant market share in the paint and home improvement industry and enjoys a strong brand reputation.
The company faces competition from both multinational corporations and local players, but its strong distribution network, innovative product range, and commitment to sustainability have helped it maintain a competitive edge. Over the years, DuluxGroup has achieved several notable milestones and has undergone significant changes in its strategy and product lineup. In 2019, the company was acquired by Japanese paint manufacturer Nippon Paint Holdings, marking a significant development in its growth journey.
This acquisition has opened doors for DuluxGroup to expand its presence in the Asian market and access new technologies and resources. As of the latest information available, DuluxGroup continues to operate as a subsidiary of Nippon Paint Holdings. The company remains focused on delivering high-quality products and solutions to its customers while embracing innovation and sustainability.
With its strong market position and the support of its parent company, DuluxGroup is well-positioned for continued growth and success in the future
Brand industry
Heavy Industry and Engineering
Company type
Public Company
Year founded
1918
Company size
5001-10,000 employees
Related Brands
Tags
Decorative paints
Protective coatings
Woodcare coatings
Sealants adhesives and fillers
Garden care products
