Durango Herald is a locally owned outdoor retailer in Durango, Colorado. With over 10 years of experience serving the Durango community, they provide a wide range of high-quality outdoor products and services. Durango's population has been growing rapidly, and along with the city's general interest in the outdoors, the addition of a new REI location in 2025 makes sense.

Despite the competition, Durango Herald's outdoor business owners have built a strong brand and are confident in their establishments. They have adapted to the changing market by expanding their customer service offerings, such as online ski fitting consultations and global e-commerce sales. Durango Herald understands the unique needs of their customers and strives to provide excellent service and products.

While the arrival of REI may impact sales in basic camping gear and footwear, Durango Herald's loyal customer base and personalized approach set them apart. They believe in the value of local business and community involvement. Durango Herald is committed to supporting local nonprofits and contributing to the economic growth of Durango.

Overall, Durango Herald is a trusted and reliable outdoor retailer in Durango, offering a wide range of outdoor products and services that cater to the needs of the local community