Duurzame Kerstbomen is a Dutch Christmas tree brand founded by Robert Kroeze, with a mission to keep trees out of the waste stream and give them a lasting place in nature. Customers can choose from two varieties: the slender, blue-green Serbian spruce and the broader Nordmann fir, known for its dark-green needles and sturdy branches. When ordering, customers select a nearby collection point and pickup date and pay a €10 deposit per tree.

After the holiday season, they return the tree to the same collection point to receive the deposit back. The company then replants the collected trees in nature in the Netherlands, where they can recover and grow into mature trees rather than being discarded or shredded. This reuse-and-replanting approach is intended to reduce Christmas tree waste and allow trees to continue producing oxygen as they grow.

The brand provides online ordering, information about collection points and its replanting process, and updates on stock and offers through its newsletter