Data Wise Solution (DWS) provides programmatic advertising services that help brands and agencies reach potential customers based on online behavior and transaction-related signals. The company analyzes user activity to identify indicators of interest in products, then serves display ads when audiences are more likely to engage. Its approach combines behavioral targeting, machine-learning-based audience selection, and rapid retargeting, with ads potentially reaching a user within an hour of a qualifying action.

DWS supports campaign goals across consideration, engagement, and conversion, including driving post-click activity, product research, and visits to retailer or pharmacy websites. Its services include audience discovery, inventory verification, anti-fraud protection, placement optimization, detailed reporting, and access to a real-time analytics dashboard. Campaigns use SSP inventory and are offered on a cost-per-click basis; the company says its pricing can be lower than search advertising because of lower competition.

DWS highlights pharmaceutical campaigns across categories such as respiratory health, cardiology, gastroenterology, dermatology, and vitamins and supplements. Its case studies describe targeting people researching competing medicines, symptoms, treatments, and pharmacy availability.