Equativ

Equativ is a global, end-to-end media platform that combines advertising technology, consumer research, and data intelligence to help brands, publishers, retailers, and agencies improve user experiences and campaign outcomes. Its solutions support digital advertising across the campaign lifecycle, from planning and curation to activation, optimization, and measurement.

For advertisers, Equativ offers AI-powered tools that automate campaign planning, optimization, reporting, and diagnostics, alongside creative enhancements for connected TV, video, display, and native ads. Its Maestro platform helps buyers and sellers manage media with flexibility, transparency, and real-time insights. Publishers can use Equativ’s monetization and supply-side platform tools to optimize inventory and grow revenue. Retailers and agencies can access retail media solutions spanning on-site and off-site channels, with tools for campaign management, inventory activation, and performance insights.

Equativ also provides media services and sustainability-focused advertising solutions, including GreenPMPs. The company serves more than 50,000 brands globally and positions its platform around performance, audience quality, and efficient media management.