Emma is an email marketing platform designed to help organizations create effective, personalized communications while maintaining consistent brand standards. It brings email marketing, automation, AI features, and SMS into one intuitive service, helping teams connect with audiences without unnecessary complexity. Users can build on-brand campaigns, segment contacts, automate customer journeys, and use performance insights to improve engagement. Emma also offers drag-and-drop templates, A/B testing, flexible permissions, approval workflows, and integration options ranging from self-service setups to premium connections and an open API.

The platform serves organizations in higher education, nonprofits, government, sports and fitness, and travel and hospitality. Its tools support needs such as student recruitment and retention, donor engagement, public-sector communications, fan and member outreach, and guest experiences across multiple locations. Brand controls and shared templates help distributed teams work consistently, while security, privacy, accessibility, and compliance features support organizations with formal governance requirements. Emma also provides customer support, educational resources, webinars, case studies, and a help center to assist customers in using the platform.