Nuova Armeria operates Earmeria.ro, an online and physical store in Bucharest specializing in firearms, ammunition and equipment for hunting, self-defense and sport shooting. Its catalogue includes hunting shotguns and rifles, sport-shooting carbines, self-defense products and ammunition for different firearm types. Shoppers can also find hunting clothing and footwear, backpacks, knives, firearm cases and cabinets, slings, cleaning kits, oils and other maintenance supplies.

The store offers optical and sighting equipment such as binoculars, scopes, rangefinders and night-vision devices, alongside mounts and lighting products. Its listings feature products from established manufacturers, including Beretta, Franchi, Sabatti, Ruger, Smith & Wesson, Steiner and Burris. Nuova Armeria also provides firearm storage, firearm rental and firearm-sale brokerage services. The website advertises nationwide delivery, free returns within 14 days, promotions and weekly gift codes. Customers can contact the store by phone or email, or visit its location on Calea Moșilor in Bucharest.