Group East is an independent marketing agency founded in 2018 and headquartered in Singapore, with a team distributed across the Asia-Pacific region and clients worldwide. Bringing together expertise in technology, data analytics and media, the agency helps organizations make marketing more effective through integrated, data-driven strategies. Its work spans industries including gaming, ecommerce, nonprofits and online platforms.

East’s data services include analytics implementation for web and apps, data warehousing, visualization, modelling and analysis, experiment design, and conversion rate optimization. Its media capabilities cover strategy, paid search and shopping, paid social, search engine optimization, programmatic advertising and app store optimization. The agency also helps clients connect marketing and business data, understand audiences and improve the impact of media investments.

Group East describes its approach as agile and focused on measurable outcomes, using testing and insights to guide campaign decisions. It is a HubSpot Solutions Partner in APAC, supporting CRM, Sales Hub and Marketing Hub integrations and data-driven workflows.