East River Poker is a French specialist in poker equipment, serving home players and clubs since 2004. The company imports, designs and distributes its own product ranges, aiming to combine casino-style quality with competitive value. Its selection helps customers build a complete setup, whether for casual games, cash games or tournaments.

The range includes professional 14-gram MC chips, ceramic chips, themed and licensed collections, and customizable chips. Customers can also find poker cases, racks and storage boxes, professional plastic playing cards from brands such as Copag, Modiano and Bicycle, plus poker tables, neoprene mats and felt table covers. Accessories include dealer buttons, card guards, card shoes and ceramic tournament plaques. The store also offers poker books and DVDs, gifts, clearance items and bundles for clubs.

East River Poker sells through an online shop and provides buying guides and advice through its blog, covering topics such as chip materials, set sizes and card selection.