Easy Care | Alexandria is a renowned brand in the health and beauty care field, dedicated to providing high-quality and affordable products. With a focus on customer satisfaction, the brand continuously improves its products to ensure top-notch performance. Easy Care values integrity and respects the opinions of consumers, stakeholders, employees, and the community.

All their products are sustainable and environmentally friendly. The brand promotes a sense of ownership among its employees, who act as if they were the owners of the company. They are committed and accountable to their actions, making a positive impact on society, the community, and the environment.

Driven by a passion for winning, Easy Care energizes, engages, and inspires others. With a growth mindset, they aim for geographical expansion and strive for a leading market position with a strong distribution and presence in the region. Easy Care values teamwork and offers a supportive environment that fosters continuous development, reflecting the spirit of a family.

They also prioritize knowledge and invest in developing their human capital through continuous learning and staying updated with the latest innovations. With a rich history of 20 years, Easy Care has become a household name, selling over 250 million units, with 70% market share in the total hair removal market and 54% market share in the wet wipes market. Their CEO, Dr.

Salama, a visionary with a medical background, founded Easy Beauty and led the brand to success. With their headquarters in Alexandria, Egypt, Easy Care is the largest factory in the Middle East and Africa. They are the first Egyptian company to grow from microfinance to a holding company, and they take pride in being the first to introduce wet wipes and packaged hair removal and wax in the Egyptian market.

Choose Easy Care for all your health and beauty needs and experience their commitment to excellence and innovation. Contact them at their headquarters in Alexandria or Cairo's Sheraton area