Eatvice is a nutrition-focused brand that helps people make more informed food choices. Its mobile app lets users scan food products and understand their labels through a score out of 100, supported by an emoji for quick, accessible guidance. When a product receives a low score, the app suggests similar, healthier alternatives. Eatvice says these recommendations are selected independently, with no brands paying to be included.

The service also offers access to more than 1,000 recipes designed to be both nutritious and enjoyable. The recipes cater to different goals, including weight loss, healthier eating and muscle building, and are presented as easy to prepare. For shoppers seeking practical guidance, Eatvice publishes independent Top 10 rankings across categories such as cereals, jams and ice cream, helping users compare products and avoid misleading marketing claims.

Eatvice’s offerings include its application, a premium option and a recipe book. Overall, the brand combines product-label guidance, food recommendations and meal inspiration to make healthier everyday eating simpler.