Unclaimed brand
Eat Your Water was born and raised in Newcastle, Australia. We're a team of like-minded, creative individuals, hell-bent on bringing back the the golden-era of surf fashion. Do the right thing.
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Hex Code
Color name
RGB
HSL
CMYK
#C45868
Fuzzy Wuzzy Brown
196, 88, 104
351, 48, 56
0, 55, 47, 23
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#333333
Mine Shaft
51, 51, 51
0, 0, 20
0, 0, 0, 80
Eat Your Water is an independent brand that operates exclusively through its online store. Located on Awabakal land in Newcastle on Australia's East Coast, Eat Your Water acknowledges the Awabakal people as the Traditional Custodians of the land. The brand was founded in 2015 by Liam, who believed that there had to be more to life than working in an office for 8 hours a day.
With a modest investment of $1,500, Eat Your Water was born. Every product from Eat Your Water is designed in-house by a creative team based in Newcastle. The brand takes pride in supporting the local community by employing talented individuals from the area.
With a young and dynamic team, Eat Your Water recognizes the importance of making positive and ethical decisions in the fashion industry. They strive to be a transparent brand, educating customers about the good, the bad, and the reasons behind their choices. At Eat Your Water, work-life balance is valued, and employees have the freedom to take a day off whenever they need it.
The brand's headquarters are equipped with amenities like paid lunch breaks, table tennis, comfortable couches, a team vegetable patch, and music throughout the day. The brand is committed to offsetting 100% of their electricity usage through a government-accredited program called GreenPower. With a customer-focused approach, Eat Your Water provides excellent service through their website.
They offer a range of products including t-shirts, headwear, fleece jackets, shirts, shorts, pants, and accessories. By prioritizing transparency, sustainability, and ethical practices, Eat Your Water is dedicated to creating a better future for the fashion industry
Company type
Privately Held
Year founded
2015
Company size
2-10 employees
Australian graphic streetwear
Casual apparel
Graphic T-shirts
Five-panel caps
Streetwear accessories
How do I download the Eat Your Water logo?
The Eat Your Water logo comes in two versions: a logo and an icon. Download as transparent PNG.
What does Eat Your Water's branding look like?
The EAT YOUR WATER wordmark is a compact, bold uppercase sans treatment, with the brand name functioning as the primary mark rather than an accompanying emblem. Its visual identity pairs straightforward, heavy lettering with muted, earthy neutrals and dark tones, using candid streetwear photography, visible garment details, and spacious, product-led layouts.
What are Eat Your Water's brand colors?
The Eat Your Water color palette uses the hex codes #C45868, #FFFFFF and #333333.
The Eat Your Water name, logos and brand assets are trademarks of Eat Your Water and its affiliates. Brandfetch isn't affiliated with or endorsed by Eat Your Water. Their use is subject to Eat Your Water's brand guidelines.
