1% for the Planet is a global movement founded in 2002 by environmental entrepreneurs Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies. The organization emerged from a simple yet powerful idea: businesses that benefit from the Earth's resources have a responsibility to give back. By pledging to donate 1% of their annual sales—rather than just profits—companies can contribute to environmental preservation. This initiative has attracted a host of notable businesses, including Brushfire Records, Klean Kanteen, and New Belgium Brewing, creating a vast network committed to sustainability.

To date, 1% for the Planet has certified over $691 million in donations toward environmental causes, showcasing the collective power of shared commitments. The organization champions the notion that business as usual is detrimental to both people and the planet, advocating for a sustainable, regenerative economy. By joining this movement, businesses and individuals alike can help make a significant impact for current and future generations.