EcoGrowing is a Portugal-based online shop focused on helping people grow fresh food at home using organic and sustainable methods. The brand promotes greater awareness of where food comes from and offers products and guidance for cultivating microgreens, herbs, and other plants. Its range includes organic seeds, microgreen and sprouting seeds, edible flowers, growing trays, germinators, cultivation kits, greenhouses, pots, substrates, nutrients, and irrigation and measuring equipment. Customers can also find MyPot growing systems, vermicomposting and composting supplies, biochar, and water filters.

EcoGrowing highlights microgreens as young plants harvested early in their growth, and encourages home cultivation as a way to explore new foods while taking more control over produce. The website also shares educational resources on growing microgreens, organic agriculture, hydroponics, aquaponics, aeroponics, and bioponics. Workshops, tutorials, and information about events and partners complement its online store, supporting beginners and experienced growers alike. EcoGrowing’s mission centers on making conscious, healthier food choices more accessible while encouraging sustainable growing practices.