Eco Ring Korea is a secondhand luxury goods buying service that helps customers turn pre-owned items into cash through expert appraisal and a choice of selling options. The company says it draws on more than 20 years of luxury purchasing experience and global market data, and accepts items from over 200 brands, including Hermès, Chanel, Louis Vuitton, Dior and Cartier, as well as mid-range labels. Items may be considered even when worn, damaged or imperfect, although counterfeit goods and certain excluded products may be declined.

Customers can request a free assessment through KakaoTalk and sell in person at a store, arrange an at-home visit, or send items by courier. Eco Ring Korea offers both appointment and walk-in consultations at its Cheongdam and Jamsil LEEL locations in Seoul. Its trained appraisers assess authenticity and value, with the site stating that appraisals can take from about 15 minutes. The service is designed to provide a straightforward alternative to listing items on online marketplaces, with payment offered after appraisal.