ECOO, the European Council of Optometry and Optics, is a prominent brand that represents the interests of optometrists and opticians across Europe. With its membership comprising national professional associations from 22 countries, ECOO collectively represents over 150,000 opticians and optometrists. The brand's overarching goal is to enhance eye health and promote harmonized clinical and educational standards within the field of optometry and optical practice throughout Europe.

ECOO is dedicated to improving vision and eye health across Europe by providing high-quality and cost-effective optometric and optical services. As primary eye care professionals, their members play a crucial role in ensuring good vision and preventing avoidable blindness and visual impairment. Early detection, coupled with appropriate treatment and vision correction through spectacles or contact lenses, can effectively address most visual impairments.

ECOO has developed the European Diploma in Optometry and the Qualification in Optics to facilitate a harmonized professional and educational system. By creating a scope of practice for optometrists and opticians that is mutually recognized across all European countries, ECOO strives to establish consistent standards within the profession.

With a rich history that dates back to 1960, ECOO has evolved into an organization that represents over 110,000 practitioners in 25 European countries. In 2020, ECOO celebrated its 60th anniversary, commemorating decades of advancement in the field of optometry and optics.

To collaborate, learn more, or access ECOO's resources, individuals and organizations can engage with the brand through its website or reach out directly via email or Twitter.