ECOON is a technical clothing brand focused on outdoor activities and a circular approach to production. It makes ski, mountaineering, trekking, trail-running and cycling apparel, alongside après-ski and everyday styles, for women and men. Its collection includes waterproof shells, insulated jackets, pants, midlayers, base layers, jerseys, shorts, sports bras and accessories such as ski goggles, sunglasses, socks and gloves. Product examples range from three-layer waterproof-breathable freeride gear and insulated mountain jackets to lightweight trail tops and cycling jerseys, shorts and winter bibs.

ECOON’s central design principle is to build garments from a single recycled fibre, using the same polymer across the fabric, lining and membrane. The brand says it uses recovered post-consumer polyester and nylon, with no virgin material entering its chain. Its monomaterial construction is intended to keep garments separable and recoverable at the end of their use, so the material can be returned and made into new clothing rather than discarded.