EcoStat is a marketing attribution and analytics platform that brings website activity, email, phone calls, and advertising data together in one workspace. Its tracking script records visits, UTM parameters, forms, and contact details, helping businesses follow each lead’s journey from first or last touch to a keyword, campaign, and cost per lead. A shared client profile combines contact information, interactions, and sales-stage history, while funnel reports track metrics such as conversions, visits, CPL, and revenue.

The platform includes IMAP email tracking for up to 10 mailboxes, regional call tracking across Russia, SEO keyword and position monitoring, and integration with Yandex.Direct campaign and spending data. It also supports connections with Yandex Metrica, Bitrix24, REST APIs, and webhooks. AI features can help classify unassigned UTM sources, identify campaign trends or anomalies, and suggest budget adjustments. Users can create reports for clients, management, and marketing teams, with options to share, print, or export results.